Insurance Builder ABCG 2x Productivity

How Australian Building and Construction Group replaced SugarCRM with one platform to automate work, drive revenue, and complete work faster. From anywhere.
3 min read


Australian Building and Construction Group (ABCG) have been operating in the insurance building repair industry for over 13 years. Their clunky SugarCRM system frustrated their team, subcontractors, and clients. It caused issues across compliance, efficiency, speed, and data. So, their sister company, Codafication, created Crunchwork. Crunchwork is an end-to-end, all in one project platform that automates manual processes, lowers costs, and drives profits.

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The challenge

The team at ABC Group used a custom configuration of SugarCRM as their Claims Management System. It’s known internally as CMS. Since 2012, they modified the software to suit how they run end-to-end projects and jobs for insurers.

Even though CMS had been customised, it still failed to make the most of their resources. 

“We were really constrained by what we could do with CMS. We could see ways to work faster, or improve processes, but we hit a wall with the software. We knew there had to be an easier, faster way to do things.”


But with so much time and money already invested in the solution, the ROI of a replacement system had to be outstanding to be considered. Their challenges included: 


The team at ABC Group needed a user-first system that could be adapted to their business processes, instead of having to change their business to fit the software. They needed a solution that could quickly scale up and down during events, that brought their clients into one place, and automated data entry and admin. They needed to improve resource utilisation and simplify their software. 

“Our old system was like a house of cards. Any change would have a system-wide impact – we never knew if one small change would topple the whole system. So, we ended up with a generic process, even though our clients all have unique needs and expectations.”

The solution

In 2016, Codification’s end-to-end project platform, Crunchwork, was implemented across the entire organisation. Crunchwork integrates with leading insurer portals so the team can manage all their work without leaving the system. A series of industry-specific workflows remove manual processes, foolproof compliance, and accelerate performance. 

Results, ROI & Looking forward

ABCG had invested so much time, money, and resources into their SugarCRM system the team was hesitant to abandon it. But the workflow automations, one-point data entry, and user-first design meant that Crunchwork added instant value. ABCG found:  


In 2020 the platform continues to grow with the business. Crunchwork also provides a platform for ABCG to launch into other verticals. The team can easily configure any job or project type within the platform, making it easy to grow. 

What's the ROI of Crunchwork?

Not sure if it’s worth it? We built an ROI calculator based on real industry insights. See how much time and money you can with Crunchwork.